Project 9 Portfolio

Portfolio (Scribd.com): 

Project Corrections / Time spent:  I spent about 15 minutes editing my brochure: I updated some of the body copy to better reach my audience and fix the sizing on the back flap. I spent about 10 minutes changing my letterhead and business card by adding some more dots on the business card, trying to place them correctly, adding a website to the business card and enlarging the logo on the letterhead. I spent 10 minutes working on my montage by blending the picture of Christ more, messing with the text and the size, and made sure there were no widows. I even made my image of Christ slightly larger and moved him closer to the center. I spent 15 minutes updating my web page- I made sure my CSS validated (since I got marked down for that in I-Learn) and tried to include a more generic font. I spent another 15 minutes updating my photodesign. I added some veins to the leaves that are also my color swatches. It was a really intricate fix. I spent about 25 minutes on my flier. Since this was my first project, I think I made the most fixes on this one. I pretty much reorganized the whole thing and gave more contrast to my date/time/place information. I made my body copy smaller and tried better to really group my negative space. I tried to get more alignment and keep everything away from the edges. I spent another 25 minutes on my logos. I tried to focus more on the company name and added more negative space. I also tried to vary the fonts a little more. The last 15 minutes I spent on my Event Ad. I changed the font a little, and made ‘for’ in lowercase letters. Then from there it was pretty much grouping everything better until my flow was nicer. Those are the two hours I spent on project corrections.
Message: I have grown significantly as a designer.
Audience: Employers
Top Thing Learned: Everyone will have a different response to your portfolio. You just have to make it reflect you.
Future application of Visual Media: Making anything like a flier or brochure, or some kind of “raising awareness” document for any company or private business.
Color scheme and color names: Monochromatic dark brown
Title Font Name & Category: Beyond the Mountains – Script
Copy Font Name & Category: Teen- Sans Serif
Thumbnails of Images used: background textureprojectpaper

Sources (Links to images on original websites / with title of site):

http://wallpapercave.com/floral-desktop-background

rough old grungy wooden background texture

P8- Brochure

P8AshleyStewart-Front Front

P8AshleyStewart- Inside InsideScreen Shot 2016-07-08 at 6.15.03 PM(Inside flap)

P8AshleyStewart- BackBack

Here is my description of my brochure. Enjoy!

  1. Description: Project 8 Brochure- creating a brochure for a company (real or made up)
  2. Process (Programs, Tools, Skills): I drew out what I wanted on a piece of copy paper and organized how I wanted the images to look. Then I went searching for images and found a color scheme that stuck through all of them. I made sure that all the images I chose had people in them to connect with my audience. I created a logo and brought all those colors together. Then I really messed with the design, shifting images and body copy around, even adding images or taking away body copy.  I tried to figure out the printing. That was pretty difficult.
  3. Message: The AdventureTeam is something you want to join because it is family friendlly, and is really all about learning.
  4. Audience: Those interested in travelling the world
  5. Top Thing Learned: The top thing I learned was probably the rulers that can be dragged out (I didn’t know about these) and how to work with printing when you have a unique design.
  6. Color scheme and color names: tetradic: red, green, yellow, purple
  7. Title Font Name & Category: Script font= brush script, “Beyond the Mountains”
  8. Copy Font Name & Category: Body copy font: Lane, sans serif
  9. Word Count of copy: 263
  10. Thumbnails of Images used:pexels.beach pexels.hikepexels.waterfallunsplash.treesunsplash.girlunsplash.stars
  11. Sources (Links to images on original websites)
  12. https://www.pexels.com/photo/people-community-party-beach-26135/
  13. https://www.pexels.com/photo/waterfall-rainbow-spray-water-28248/
  14. https://www.pexels.com/photo/autumn-colors-deciduous-enjoy-47415/
  15. https://unsplash.com/photos/G2ifDHnHZ6Y
  16. https://www.pexels.com/photo/travel-traveler-backpack-summer-31905/
  17. https://www.pexels.com/photo/woman-person-adventure-sea-8969/

P7 Web Page

Phoenix

  1. Description: Project 7 Web Page- creating a web page to show off the logo we created in Project 5.
  2. Process (Programs, Tools, Skills): For this project,  I already have a background in HTML and CSS somewhat for my job.  Since that had given me a head start, I had to decide how I wanted this to be. I gathered critique from peers, mentors. I think that the gray background goes well with the webpage. I think that I really reached my audience with this project. After all, my logo is for a software company but I don’t have any sort of connection to the internet- so here it is.
  3. Message: A software company (a good one)
  4. Audience: Software users
  5. Top Thing Learned: CSS for sure. I am really familiar with HTML coding but I really deepened my knowledge of CSS styling. Specifically, linking the html and the css templates together was something I learned.
  6. Color scheme and color hex(s): Complementary scheme: Brick and Teal: —Brick#f47221–Teal#22a69f
  7. Title Font Families & Category: Body copy is a google font “Old Standard TT” a Serif
  8. Copy Font Families & Category: “Check it out” in Ubuntu a serif
  9. Changes made to the CSS: Mostly font changes, shifting the logo to the center, shifting the h1 text so that it is centered in the banner.
  10. Word Count: 236

Project 6- Stationery

P6AshleyStewartP6BCAshleyStewart

  1. Description: Project 6 Stationery- creating a letterhead and business card for a business.
  2. Process (Programs, Tools, Skills): For this project  I decided what kind of company I wanted to create a logo for. The first thing that popped into my head was a phoenix, so i looked at some phoenix logos and I gathered ideas for what kind of company I could do. This was all part of formulating a plan. Then I organized my ideas by drawing it out and seeing what kind of illustrator tools I had and how I could use them. I chose a color scheme that seemed to fit the logo nicely and unified all of it by using the logo on everything, as well as using the dots. Finally, I compiled notes from the critiques of others, and simplified my design to work better overall.
  3. Message: Phoenix software company
  4. Audience: Software users
  5. Top Thing Learned: How to use the pen tool in Illustrator
  6. Color scheme and color names: Complementary color scheme- brick and teal
  7. Title Font Name & Category: “Phoenix” in Nova- Sans Serif
  8. Copy Font Name & Category: “”software company” and info on letterhead in Zachery- Serif (Oldstyle)

 

Project 5 Logos

P5AshleyStewart

  1. Description: Project 5 Logo- creating a logo using Adobe Illustrator and adding a color scheme.
  2. Process (Programs, Tools, Skills): I formulated a plan by drawing it first. I had the basic idea of what I wanted already, so i just drew it out on paper and I tried different variations of the arrow and chose which style I liked best. I organized my layout and decided where I wanted things to go and how things would flow best. I contrasted my elements by using different shades of purple and choosing two different fonts. I unified my parts by using the same rectangle shape (and pretty similar in size as well) in the use of my arrow. Then I Simplified my message by drawing the eye with the arrow. There isn’t too much going on and it is the only thing that is really trying to grab the attention.
  3. Message: Advanced Performance Physical Therapy is professional.
  4. Audience: Technically anyone who is injured, but mostly for the general public
  5. Top Thing Learned: Using Illustrator. I struggled with this project because the tutorials and activities weren’t really that helpful for me. For me, this project was all about learning how to use Illustrator and creating things.
  6. Color Scheme and Color Names: Monochromatic color scheme: Purple and for the third logo: Analogous color scheme: Blue, indigo and purple
  7. Title / Body Font Names & Categories: “Advanced Performance” Alley-oop font; Serif, Decorative “Physical Therapy”  Sans serif

Project 4 Montage

AshleyStewartP4Montage

  1. Description: This is my montage project. I used more than one image in this project and did my best to blend them.
  2. Process (Programs, Tools, Skills, Steps taken while designing):  I used Adobe Photoshop for this project. I used the blend tool and other masking layers …I used the image adjustments to change the colors a little.  I used the shadow on the text because some of the words got lost in the background.  I formulated a plan by deciding on a theme before I began. I organized my negative space and other components with rule of thirds. I contrasted by having a deeper color on the left and lighter colors on the right, but they still look good together. I unified the parts by using a filter on the opacity of my layers. I used the text to unify the message. I simplified my message by correlating the scripture with the images I used.
  3. Message: My message is that God is in all things. I tried to use the images and the scripture to do that.
  4. Audience: Members of the Church of Jesus Christ of Latter-Day Saints or anyone who is drawn to Christ.
  5. Top Thing Learned: More than two images is not a bad thing.  And adding filters is not as scary as it seems.
  6. Filter / Colorization used and where it was applied: I added colorization with the layer of clouds in the background.
  7. Color scheme and color names: Tetradic- Red, green, blue, orange
  8. Title Font Name & Category: Graphic CAT-Brush Script font
  9. Copy Font Name & Category: Quicksand – Sans Serif
  10. Thumbnails of Images used:
  11.  P4MontageBackground P4MontageChrist clouds-21
  12. Sources (Links to images on original websites / with title of site):

image 1: unsplash.com

image 2: https://www.lds.org/media-library/images/

image 3: http://science-all.com/wallpapers/clouds

 

Project 3- Photodesign

P3AshleyStewart

  1. Description: This is my work for the Photodesign project. I wanted to create a visually appealing uplifting message for LDS members (or anyone who is inspired by good quotes)
  2. Process (Programs, Tools, Skills, FOCUS principles): I formulated a plan by deciding what kind of layout I wanted. Something I failed to do in this project was to choose a color scheme before taking pictures. I organized the layout by creating several layers in adobe photoshop. I used contrast by making sure the lightest color of text was against the backgrounds and easily legible. I united the parts by using repetition in the shape. I tried to make the background look like leaves, my color swatch shapes resemble leaves in the image. I simplified the message by putting it in one spot and contrasting the colors.
  3. Message: The message is of growth and its importance in our lives. Growth by spiritual means must be our priority.
  4. Audience: Members of the Church of Jesus Christ of Latter-Day Saints.
  5. Top Thing Learned: I learned a ton about Photoshop and how the layers work . I learned how to draw shapes and create fills in the shape creator.
  6. Color scheme and color names: Monchromatic
  7. Title Font Name & Category: Back to Black Demo- Script font
  8. Copy Font Name & Category: Dream Orphans- Sans Serif
  9. Thumbnail of original, unedited image inserted: Monochromatic Option
  10. Date and location you took the photo(s): Garden of Heritage Apartments, 18 May 2016.

Project 03- Photodesign Activity

AshleyStewart-01-Light-Outside

Light- Outside

Light- Inside

Light- Inside

Foreground

Foreground

Background

Background

Rule of Thirds

Rule of Thirds

Lead Room

Lead Room

For the first post, I knew the picture I wanted to take before I took it. I really tried to get all the right angles to include all the right colors. The second photo I used natural light to take a photo of my watch and used Photoshop to increase my whites a little. For the foreground and background, I really struggled coming up with ideas. Once I knew what I wanted to do, I was very careful with the shutter and how it focused on my subject.

For the Rule of Thirds photo, I went in between the Library and the Smith Building to the scenery there. I like the buildup that the bricks make, it was really easy to make the lines in the image. For the lead room, I don’t know if I fully understand the concept but I tried to stick my subject, Steven, on the left third of the frame.

 

Project 2 Event Ad

Event Ad

  1. Description: This is an Ad for a charity event for children.
  2. Process (Programs, Tools, Skills, FOCUS principles): I sketched out my ideas on a piece of paper and decided where I wanted the information to be put. I organized the layout on word by creating shapes and aligning things. I contrasted by using the darker colors as my text. I unified my parts by having text in all three circles and making sure my Title font brings the right message. I simplified my message by having something kid-friendly and not difficult to read or understand; this way, it draws the right audience.
  3. Message: This is a free event, and children in our community will benefit the underprivileged children.
  4. Audience: My audience is moms who have children and have some extra old toys in their house.
  5. Color scheme and color names: I chose a triadic color scheme. Since my colors were not bright and easy to find complementary colors, I used a scheme from Adobe colors. The colors did not have names but the scheme I used can be found here:https://color.adobe.com/create/color-wheel/
  6. Top Thing Learned: I learned about the placement of objects and text boxes.
  7. Title Font Name & Category: Title is Charter Black and it is a serif.
  8. Copy Font Name & Category:My copy font is Avenir Medium. It is a sans serif.
  9. Scanned images used, sources, original sizes, location of scanner used: The image I used was from Jaclyn Koger photography. This is a photo of my cousin. I scanned this printed image in the Spori Lab.

Project 1 Flier

Ashley-Stewart-InDesign-Flier

  1. Description: I used Adobe InDesign for this project. I did not know the program really at all but I used my basic knowledge of it to insert images, arrange text and image boxes, and to contrast colors nicely.
  2. Process (Programs, Tools, Skills, FOCUS principles): I formulated a plan by sketching my ideas in my draft. I organized the layout by attempting to use the rule of thirds (It is difficult with this much content). Contrast was fairly simple because this was a black and white project, I needed to use lots of the gray scale to make things stand out. I unified the parts by grouping the overall purpose of the event, and the place and time it was to be held together. I put the information including the website down at the bottom. Simplifying was what I tried to do for this whole project. I didn’t think that a black background would really grab attention. I think the dark letters do it better.
  3. Message: I tried to really make this look professional by enlarging the picture of the students in the middle to show that it was a professional event. 
  4. Audience: I used what I know about my audience to enlarge the right things. I enlarged “Graduate” because that is who I am trying to capture. I used the large picture to capture the eye of professionals, and I bolded the date, time, and place because that could be all that they read about the event. 
  5. Top Thing Learned: I really learned how to use the Adobe InDesign program better. 
  6. Title Font Name & Category: Serif
  7. Copy Font Name & Category: Sans Serif
  8. Links to images used in this projecthttps://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business