I did these beach icons for Vector Graphics. I’m really getting used to Adobe Illustrator and I’m super amazed at how much I could do with it! I’m really learning a lot! This blog is part of my professional portfolio, so even if this isn’t my best work, I think that it would be nice to see the progression in my work over this semester (and other semesters as well).
Project Corrections / Time spent: I spent about 15 minutes editing my brochure: I updated some of the body copy to better reach my audience and fix the sizing on the back flap. I spent about 10 minutes changing my letterhead and business card by adding some more dots on the business card, trying to place them correctly, adding a website to the business card and enlarging the logo on the letterhead. I spent 10 minutes working on my montage by blending the picture of Christ more, messing with the text and the size, and made sure there were no widows. I even made my image of Christ slightly larger and moved him closer to the center. I spent 15 minutes updating my web page- I made sure my CSS validated (since I got marked down for that in I-Learn) and tried to include a more generic font. I spent another 15 minutes updating my photodesign. I added some veins to the leaves that are also my color swatches. It was a really intricate fix. I spent about 25 minutes on my flier. Since this was my first project, I think I made the most fixes on this one. I pretty much reorganized the whole thing and gave more contrast to my date/time/place information. I made my body copy smaller and tried better to really group my negative space. I tried to get more alignment and keep everything away from the edges. I spent another 25 minutes on my logos. I tried to focus more on the company name and added more negative space. I also tried to vary the fonts a little more. The last 15 minutes I spent on my Event Ad. I changed the font a little, and made ‘for’ in lowercase letters. Then from there it was pretty much grouping everything better until my flow was nicer. Those are the two hours I spent on project corrections.
Message: I have grown significantly as a designer.
Top Thing Learned: Everyone will have a different response to your portfolio. You just have to make it reflect you.
Future application of Visual Media: Making anything like a flier or brochure, or some kind of “raising awareness” document for any company or private business.
Color scheme and color names: Monochromatic dark brown
Title Font Name & Category: Beyond the Mountains – Script
Copy Font Name & Category: Teen- Sans Serif
Thumbnails of Images used:
Sources (Links to images on original websites / with title of site):
Here is my description of my brochure. Enjoy!
- Description: Project 8 Brochure- creating a brochure for a company (real or made up)
- Process (Programs, Tools, Skills): I drew out what I wanted on a piece of copy paper and organized how I wanted the images to look. Then I went searching for images and found a color scheme that stuck through all of them. I made sure that all the images I chose had people in them to connect with my audience. I created a logo and brought all those colors together. Then I really messed with the design, shifting images and body copy around, even adding images or taking away body copy. I tried to figure out the printing. That was pretty difficult.
- Message: The AdventureTeam is something you want to join because it is family friendlly, and is really all about learning.
- Audience: Those interested in travelling the world
- Top Thing Learned: The top thing I learned was probably the rulers that can be dragged out (I didn’t know about these) and how to work with printing when you have a unique design.
- Color scheme and color names: tetradic: red, green, yellow, purple
- Title Font Name & Category: Script font= brush script, “Beyond the Mountains”
- Copy Font Name & Category: Body copy font: Lane, sans serif
- Word Count of copy: 263
- Thumbnails of Images used:
- Sources (Links to images on original websites)
- Description: Project 7 Web Page- creating a web page to show off the logo we created in Project 5.
- Process (Programs, Tools, Skills): For this project, I already have a background in HTML and CSS somewhat for my job. Since that had given me a head start, I had to decide how I wanted this to be. I gathered critique from peers, mentors. I think that the gray background goes well with the webpage. I think that I really reached my audience with this project. After all, my logo is for a software company but I don’t have any sort of connection to the internet- so here it is.
- Message: A software company (a good one)
- Audience: Software users
- Top Thing Learned: CSS for sure. I am really familiar with HTML coding but I really deepened my knowledge of CSS styling. Specifically, linking the html and the css templates together was something I learned.
- Color scheme and color hex(s): Complementary scheme: Brick and Teal: —Brick#f47221–Teal#22a69f
- Title Font Families & Category: Body copy is a google font “Old Standard TT” a Serif
- Copy Font Families & Category: “Check it out” in Ubuntu a serif
- Changes made to the CSS: Mostly font changes, shifting the logo to the center, shifting the h1 text so that it is centered in the banner.
- Word Count: 236
- Description: Project 6 Stationery- creating a letterhead and business card for a business.
- Process (Programs, Tools, Skills): For this project I decided what kind of company I wanted to create a logo for. The first thing that popped into my head was a phoenix, so i looked at some phoenix logos and I gathered ideas for what kind of company I could do. This was all part of formulating a plan. Then I organized my ideas by drawing it out and seeing what kind of illustrator tools I had and how I could use them. I chose a color scheme that seemed to fit the logo nicely and unified all of it by using the logo on everything, as well as using the dots. Finally, I compiled notes from the critiques of others, and simplified my design to work better overall.
- Message: Phoenix software company
- Audience: Software users
- Top Thing Learned: How to use the pen tool in Illustrator
- Color scheme and color names: Complementary color scheme- brick and teal
- Title Font Name & Category: “Phoenix” in Nova- Sans Serif
- Copy Font Name & Category: “”software company” and info on letterhead in Zachery- Serif (Oldstyle)
- Description: Project 5 Logo- creating a logo using Adobe Illustrator and adding a color scheme.
- Process (Programs, Tools, Skills): I formulated a plan by drawing it first. I had the basic idea of what I wanted already, so i just drew it out on paper and I tried different variations of the arrow and chose which style I liked best. I organized my layout and decided where I wanted things to go and how things would flow best. I contrasted my elements by using different shades of purple and choosing two different fonts. I unified my parts by using the same rectangle shape (and pretty similar in size as well) in the use of my arrow. Then I Simplified my message by drawing the eye with the arrow. There isn’t too much going on and it is the only thing that is really trying to grab the attention.
- Message: Advanced Performance Physical Therapy is professional.
- Audience: Technically anyone who is injured, but mostly for the general public
- Top Thing Learned: Using Illustrator. I struggled with this project because the tutorials and activities weren’t really that helpful for me. For me, this project was all about learning how to use Illustrator and creating things.
- Color Scheme and Color Names: Monochromatic color scheme: Purple and for the third logo: Analogous color scheme: Blue, indigo and purple
- Title / Body Font Names & Categories: “Advanced Performance” Alley-oop font; Serif, Decorative “Physical Therapy” Sans serif
- Description: This is my montage project. I used more than one image in this project and did my best to blend them.
- Process (Programs, Tools, Skills, Steps taken while designing): I used Adobe Photoshop for this project. I used the blend tool and other masking layers …I used the image adjustments to change the colors a little. I used the shadow on the text because some of the words got lost in the background. I formulated a plan by deciding on a theme before I began. I organized my negative space and other components with rule of thirds. I contrasted by having a deeper color on the left and lighter colors on the right, but they still look good together. I unified the parts by using a filter on the opacity of my layers. I used the text to unify the message. I simplified my message by correlating the scripture with the images I used.
- Message: My message is that God is in all things. I tried to use the images and the scripture to do that.
- Audience: Members of the Church of Jesus Christ of Latter-Day Saints or anyone who is drawn to Christ.
- Top Thing Learned: More than two images is not a bad thing. And adding filters is not as scary as it seems.
- Filter / Colorization used and where it was applied: I added colorization with the layer of clouds in the background.
- Color scheme and color names: Tetradic- Red, green, blue, orange
- Title Font Name & Category: Graphic CAT-Brush Script font
- Copy Font Name & Category: Quicksand – Sans Serif
- Thumbnails of Images used:
- Sources (Links to images on original websites / with title of site):
image 1: unsplash.com
- Description: This is my work for the Photodesign project. I wanted to create a visually appealing uplifting message for LDS members (or anyone who is inspired by good quotes)
- Process (Programs, Tools, Skills, FOCUS principles): I formulated a plan by deciding what kind of layout I wanted. Something I failed to do in this project was to choose a color scheme before taking pictures. I organized the layout by creating several layers in adobe photoshop. I used contrast by making sure the lightest color of text was against the backgrounds and easily legible. I united the parts by using repetition in the shape. I tried to make the background look like leaves, my color swatch shapes resemble leaves in the image. I simplified the message by putting it in one spot and contrasting the colors.
- Message: The message is of growth and its importance in our lives. Growth by spiritual means must be our priority.
- Audience: Members of the Church of Jesus Christ of Latter-Day Saints.
- Top Thing Learned: I learned a ton about Photoshop and how the layers work . I learned how to draw shapes and create fills in the shape creator.
- Color scheme and color names: Monchromatic
- Title Font Name & Category: Back to Black Demo- Script font
- Copy Font Name & Category: Dream Orphans- Sans Serif
- Thumbnail of original, unedited image inserted:
- Date and location you took the photo(s): Garden of Heritage Apartments, 18 May 2016.
For the first post, I knew the picture I wanted to take before I took it. I really tried to get all the right angles to include all the right colors. The second photo I used natural light to take a photo of my watch and used Photoshop to increase my whites a little. For the foreground and background, I really struggled coming up with ideas. Once I knew what I wanted to do, I was very careful with the shutter and how it focused on my subject.
For the Rule of Thirds photo, I went in between the Library and the Smith Building to the scenery there. I like the buildup that the bricks make, it was really easy to make the lines in the image. For the lead room, I don’t know if I fully understand the concept but I tried to stick my subject, Steven, on the left third of the frame.
- Description: This is an Ad for a charity event for children.
- Process (Programs, Tools, Skills, FOCUS principles): I sketched out my ideas on a piece of paper and decided where I wanted the information to be put. I organized the layout on word by creating shapes and aligning things. I contrasted by using the darker colors as my text. I unified my parts by having text in all three circles and making sure my Title font brings the right message. I simplified my message by having something kid-friendly and not difficult to read or understand; this way, it draws the right audience.
- Message: This is a free event, and children in our community will benefit the underprivileged children.
- Audience: My audience is moms who have children and have some extra old toys in their house.
- Color scheme and color names: I chose a triadic color scheme. Since my colors were not bright and easy to find complementary colors, I used a scheme from Adobe colors. The colors did not have names but the scheme I used can be found here:https://color.adobe.com/create/color-wheel/
- Top Thing Learned: I learned about the placement of objects and text boxes.
- Title Font Name & Category: Title is Charter Black and it is a serif.
- Copy Font Name & Category:My copy font is Avenir Medium. It is a sans serif.
- Scanned images used, sources, original sizes, location of scanner used: The image I used was from Jaclyn Koger photography. This is a photo of my cousin. I scanned this printed image in the Spori Lab.