Description: Project 7 Web Page- creating a web page to show off the logo we created in Project 5.
Process (Programs, Tools, Skills): For this project, I already have a background in HTML and CSS somewhat for my job. Since that had given me a head start, I had to decide how I wanted this to be. I gathered critique from peers, mentors. I think that the gray background goes well with the webpage. I think that I really reached my audience with this project. After all, my logo is for a software company but I don’t have any sort of connection to the internet- so here it is.
Message: A software company (a good one)
Audience: Software users
Top Thing Learned: CSS for sure. I am really familiar with HTML coding but I really deepened my knowledge of CSS styling. Specifically, linking the html and the css templates together was something I learned.
Color scheme and color hex(s): Complementary scheme: Brick and Teal: —Brick#f47221–Teal#22a69f
Title Font Families & Category: Body copy is a google font “Old Standard TT” a Serif
Copy Font Families & Category: “Check it out” in Ubuntu a serif
Changes made to the CSS: Mostly font changes, shifting the logo to the center, shifting the h1 text so that it is centered in the banner.
Description: Project 6 Stationery- creating a letterhead and business card for a business.
Process (Programs, Tools, Skills): For this project I decided what kind of company I wanted to create a logo for. The first thing that popped into my head was a phoenix, so i looked at some phoenix logos and I gathered ideas for what kind of company I could do. This was all part of formulating a plan. Then I organized my ideas by drawing it out and seeing what kind of illustrator tools I had and how I could use them. I chose a color scheme that seemed to fit the logo nicely and unified all of it by using the logo on everything, as well as using the dots. Finally, I compiled notes from the critiques of others, and simplified my design to work better overall.
Message: Phoenix software company
Audience: Software users
Top Thing Learned: How to use the pen tool in Illustrator
Color scheme and color names: Complementary color scheme- brick and teal
Title Font Name & Category: “Phoenix” in Nova- Sans Serif
Copy Font Name & Category: “”software company” and info on letterhead in Zachery- Serif (Oldstyle)
Description: Project 5 Logo- creating a logo using Adobe Illustrator and adding a color scheme.
Process (Programs, Tools, Skills): I formulated a plan by drawing it first. I had the basic idea of what I wanted already, so i just drew it out on paper and I tried different variations of the arrow and chose which style I liked best. I organized my layout and decided where I wanted things to go and how things would flow best. I contrasted my elements by using different shades of purple and choosing two different fonts. I unified my parts by using the same rectangle shape (and pretty similar in size as well) in the use of my arrow. Then I Simplified my message by drawing the eye with the arrow. There isn’t too much going on and it is the only thing that is really trying to grab the attention.
Message: Advanced Performance Physical Therapy is professional.
Audience: Technically anyone who is injured, but mostly for the general public
Top Thing Learned: Using Illustrator. I struggled with this project because the tutorials and activities weren’t really that helpful for me. For me, this project was all about learning how to use Illustrator and creating things.
Color Scheme and Color Names: Monochromatic color scheme: Purple and for the third logo: Analogous color scheme: Blue, indigo and purple
Title / Body Font Names & Categories: “Advanced Performance” Alley-oop font; Serif, Decorative “Physical Therapy” Sans serif